Your book cover is the first impression your reader will have of your book. In fact, it'll determine whether someone turns the book over (or clicks on the link) to read what it’s about, or whether they walk away.
I’m sure you’ve heard the saying, “Never judge a book by its cover.” Well, in the book world, a book is most definitely judged by its cover. Think about it. You’re walking through a bookstore and right in front of you, you see featured books strategically placed on tables, book covers facing outward, drawing your attention. Next to a table you see a 4-foot tall display of a book cover with shelves next to it full of the featured book ready for you to purchase. The bookstore owner knows the power the cover has to convert a shopper to a buyer, and they use the cover for that very purpose. Now, let’s enter the digital world. Take a tour of Amazon.com. Notice that every book has a cover featured, and think back to how many times you’ve scrolled past a book because the cover wasn't intriguing enough or just didn’t convey effectively what the book was about.
A good book cover design is crucial to the success of your book, even if you only plan to publish an eBook.